Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

• Change history
• Bulk actions
• Edit
• Sync

✅ The Correct answer is: Bulk actions

How to change flight dates across multiple platforms in Search Ads 360

Let’s say your customer owns a winter sports store and is running multiple campaigns across Google Ads, Microsoft Ads, and other platforms. They want to change the flight dates (start/end dates) for all of them—at once.

So, what tool in Search Ads 360 (SA360) should they use to make those changes efficiently?

✅ Correct Answer: Bulk actions

Why “Bulk Actions” is the right choice

Bulk actions in SA360 allow advertisers to:

• Edit multiple campaigns, ad groups, or keywords at once
• Change campaign settings like start dates, end dates, budgets, and more
• Apply changes across multiple platforms (e.g., Google Ads, Microsoft Advertising, etc.)
• Save time and reduce the chance of manual errors

If your client manages seasonal campaigns (like winter gear sales), bulk editing campaign timelines ensures timely launches and streamlined execution—without editing each campaign manually.

Feature Comparison

Why the other options aren’t correct

Change History

• This is read-only. It shows what changes have been made, by whom, and when.
• You can’t make edits from here—only track past actions.

Edit

• The Edit option allows you to change one item at a time, like a specific campaign or keyword.
• It’s useful for small adjustments but not efficient for mass updates.

Sync

• Sync is used to import changes from advertising platforms (e.g., Google Ads → SA360).
• It does not push changes out, nor does it allow direct flight date changes across platforms.

Conclusion

When managing multiple seasonal campaigns across platforms, bulk actions in SA360 are the most efficient and scalable way to:

• Change flight dates
• Adjust budgets
• Update settings
  All at once, saving your team hours of manual work.

Think of bulk actions as your “multi-campaign control panel” for faster campaign management.

Advance Tip:
Use bulk actions alongside scheduled uploads or templates to automate recurring changes—perfect for seasonal launches like ski sales or winter wear promos.

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