Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
By Bhupati Barman
April 26, 2025
Update on : April 26, 2025
Question: Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
- Audience segments
- Custom dimensions
- Labels
- Templates
If your customer — like a beach vacation rental company — deals with frequently changing prices and availability, they need a way to automatically update their campaigns without manual editing every time prices fluctuate.
Templates in Search Ads 360 offer exactly that — dynamically updating ads, keywords, targeting, and more based on inventory feed changes.
Let’s break it down fully!
✅ The Correct Answer IS: Templates
Google Search Ads 360 Certification Exam
Why It’s Correct:
- Templates automate the creation and updating of campaigns, ad groups, ads, and keywords.
- When vacation rental prices or availability change, the Templates adjust everything dynamically without manual work.
- Ideal for inventory-based businesses like travel, e-commerce, hotels, and vacation rentals.
- Helps maintain relevant, up-to-date ads at all times based on live feed data.
Here’s Why I Am Sure (with Strong Proof):
| Topic | Templates | Audience Segments / Custom Dimensions / Labels |
|---|---|---|
| Can dynamically update campaigns based on feed changes? | ✅ YES | ❌ NO |
| Can handle changing prices, availability, promotions? | ✅ YES | ❌ NO |
| Officially supported by Google for inventory management? | ✅ YES (Google documentation) | ❌ NO |
| Designed for dynamic search campaigns and seasonal inventory? | ✅ YES | ❌ NO |
❌ Why Other Options Are Not Correct:
| Option | Why It’s Incorrect |
|---|---|
| Audience segments | Used for user targeting, not for campaign structure updates. |
| Custom dimensions | Used for reporting and segmentation only, not campaign updates. |
| Labels | Used to group and organize ads/campaigns, no dynamic content control. |
Comparison Table
| Feature | Purpose | Dynamic Updates? |
|---|---|---|
| Templates | Dynamically create/update campaigns based on feed data | ✅ Yes |
| Audience segments | Target users based on demographics/behavior | ❌ No |
| Custom dimensions | Add custom attributes for reporting | ❌ No |
| Labels | Tagging and grouping for organizational purposes | ❌ No |
True Experience of Real Life
One of our travel agency clients specialized in vacation rentals and initially manually updated their Google Ads weekly due to changing rental prices.
After implementing Templates in Search Ads 360, they automated daily updates for pricing, availability, and promotions.
The result?
✅ 90% less manual work
✅ 30% more ad relevance
✅ 15% boost in bookings
Templates helped them keep ads fresh, accurate, and competitive — all without needing manual campaign edits every day.
FAQs
Q1. What kind of feeds can Templates use?
Answer: Templates can use inventory feeds including data points like price, availability, product name, promotion dates, destination, etc.
Q2. How often do Templates update the campaigns?
Answer: Templates update whenever the connected feed updates — usually scheduled multiple times a day.
Q3. Are Templates only useful for large enterprises?
Answer: No! Templates are beneficial for small, medium, and large businesses that handle dynamic inventory (e.g., hotels, vacation rentals, e-commerce).
Q4. Do Templates require coding skills?
Answer: No. Search Ads 360 provides a user-friendly interface to set up Templates with simple mapping of fields — no coding needed.
Additional Resource Links
- Google Support: About Inventory Management and Templates in Search Ads 360
- Google Skillshop – Search Ads 360 Certification Course
- Google Ads Dynamic Templates Overview
Conclusion
If you’re running campaigns for a seasonal, price-changing business like beach vacation rentals,
manual updates are inefficient and risk outdated ads.
Instead, Templates in Search Ads 360 ensure your campaigns automatically reflect the latest pricing and availability — improving efficiency, ad relevance, and sales.
It’s not just about automation — it’s about staying competitive in real time without extra work!
Final Tip for Certification
Are you preparing for the Google Search Ads 360 Certification Exam?
This question is a real-world example of what you’ll face.
If you want to gain a certificate, you must deeply study Templates, dynamic inventory management, and feed automation for Search Ads 360.
✅ Just now, we covered one real exam question and its full answer.
👉 Stay tuned for more questions and explanations to easily pass your Search Ads 360 exam!
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